Executives in Focus

Toni Freeberg appointed as MD, Sales at Alaska Airlines

As managing director of sales Toni will drive Alaska Airlines West Coast international initiatives and corporate partners, travel management companies and small business programs
Toni will work with Alaska Airlines’ corporate customers to create partnerships that reduce the climate impact of corporate business travel.

Freeberg is also the recipient of Alaska Airlines highest honor – the Customer Service Legend Award.

3 August 2021: Toni Freeberg is appointed as managing director of sales at Alaska Airlines. The 34 year old airline veteran will take over the responsibilities from Mark Bocci who will retire from Alaska Airlines.

In her new role, Freeberg will set the strategy and oversee corporate and specialty sales, and further champion the integration into the oneworld global alliance. As managing director of sales, she will drive our West Coast international initiatives and corporate partners, travel management companies and small business programs. Additionally, she’ll work with our airline and corporate customers to create partnerships that reduce the climate impact of corporate business travel.

Andrew Harrison, Alaska Airlines chief commercial officer said, “Toni’s extensive airline experience and expertise managing complex business initiatives during both the Virgin America integration and Alaska’s entry into oneworld, make her incredibly well suited to lead our sales organization. Likewise, her decades of corporate sales leadership will help us unlock the value of oneworld and our West Coast International Alliance with American Airlines and deepen our partnerships with travel management companies at a transformational time for the airline.”

Freeberg is also the recipient of Alaska Airlines highest honor – the Customer Service Legend Award. Nominated by their peers, Legends personify our company’s values of spirit, resourcefulness, integrity, professionalism and care.