3 November 2020: Singapore Airlines has created a new arm called the Singapore Airlines Academy to offer training programmes in the areas of service excellence, operational excellence, organisational innovation, and digital transformation to external businesses and organisations.
It will leverage on the wide range of globally recognised skills and competencies that exists within SIA, which have enabled the Airline to establish a pre-eminent position in a highly competitive industry. It will also tap on the decades of experience that has been accumulated by SIA staff.
The Academy will be able to customise training packages to meet the requirements of individual companies and organisations. Courses that will be offered include Service Excellence and Leadership, Handling Challenging Customers, and Innovation Programme and Playbook. They will be conducted by SIA trainers, who are certified instructors and facilitators with practical front-line experience.
SIA began offering external courses in September 2020, when it collaborated on a customised training programme with Singapore-based Khoo Teck Puat Hospital (KTPH) for its patient care officers. The three-day course includes topics such as effective interpersonal communication, customer handling, and learning how to exemplify values such as empathy, warmth and care.
