9 June 2020: COVID-19 pandemic has taught the world many lessons. One of the most important lessons is humanity and care. Many aerospace companies have realised their corporate social responsibility and have come forward to help healthcare workers and those affected by the pandemic. One such initiative is launched by Singapore Airlines (SIA) called the KrisPay It Forward.
JoAnn Tan, Acting Senior Vice President, Marketing Planning said, “This initiative provides a platform for KrisFlyer members to show their support for front liners, and as well as many of the unsung heroes in our community by giving them a well-deserved treat and giving local businesses a boost at the same time.“
The members can donate their miles via the KrisPay app and can buy food items for about 100,000 healthcare workers, conservancy workers, public transport operators, taxi drivers and migrant workers in Singapore. A part of SIAcares initiative, this project help the Krisflyer members to lend a helping hand to the COVID-19 affected.
This campaign will run until 15 July 2020, or until the target of funding 50,000 treats with the donated miles, is met. Singapore Airlines will match this with another 50,000 treats.
