The new brand perfectly demonstrates Rusada’s focus on modern technologies, streamlined solutions, and a user-friendly approach.
Rusada, a leading aviation software company that has been developing solutions for the industry since 1987 recently underwent rebranding after a successful two-year spell. To capitalize on this period of success and adapt to a new chapter in the aviation industry, Rusada has refreshed its brand to reflect its identity and offering more clearly. The re-branding includes a logo, new imagery, a new color scheme, and a new website.
Rusada has undergone significant internal transformations over the last two years to better serve the needs of the industry. Despite the challenges presented by the COVID-19 pandemic they hired over 60 new employees, delivered 10 major releases of our ENVISION software along with three new apps, and signed up over 15 new customers.
Julian Stourton, CEO, Rusada said, “The initial months of the pandemic were filled with uncertainty and caution as the world stopped flying. Fortunately, due to our diverse customer base of well-managed organizations, we were able to regroup and begin to plan for a post-pandemic industry. We reorganized our development teams to better exploit the collective talents of our staff and used our increased capacity to further increase the performance and functionality of our software. We felt that our previous branding didn’t properly convey the dynamic company we have become or the sophistication of our software. This new brand perfectly demonstrates our focus on modern technologies, streamlined solutions, and a user-friendly approach. We are now better placed than at any point before to support aircraft operators and maintainers in their quest for maximum efficiency.”
The industry’s attitude towards maintenance software has changed since the beginning of the pandemic. The benefits a modern solution can bring to operations are now much more appreciated, and the increases in profitability are more visible and tangible than ever. Let’s hope the new brand image brings more success, more customers, and more milestones for Rusada. We wish them all the best!