Marty St. George as president will lead JetBlue’s commercial functions, covering marketing, loyalty, network planning, airline partnerships, sales, and revenue management also having oversight of customer support, enterprise and operational planning.
JetBlue, a major American airline, has announced the appointment of Marty St. George as the company’s next president, effective February 26, 2024. St. George will report to Joanna Geraghty, JetBlue’s current president and incoming chief executive officer. In his new role as president, St. George will lead JetBlue’s commercial functions, covering marketing, loyalty, network planning, airline partnerships, sales, and revenue management. He will also have oversight of customer support, enterprise and operational planning, corporate communications, and JetBlue Travel Products (JTP), an area of growth for the company.
Marty St. George has been serving as the Chief Commercial Officer at LATAM Airlines Group, Latin America’s largest airline holding company, based in Santiago, Chile, since 2020. Before joining LATAM, he operated an airline strategy consulting practice, providing services to airline and travel industry clients, including serving as interim Chief Commercial Officer at Norwegian Air Shuttle ASA. St. George was previously a member of JetBlue’s leadership team from 2006 to 2019.
“With more than 30 years of experience in aviation and a passion for our industry like few others, Marty’s the right leader to bring onboard as we embark on our focused plan to get back to profitability,” said Joanna Geraghty chief executive officer, JetBlue. “I look forward to working with Marty to ensure that our crewmembers are set up for success in serving our customers and can deliver the reliability we know is critical to generating financial returns and powering long-term, sustainable growth,” she further added.
During his 13 years with JetBlue, St. George played a crucial role in the airline’s strategic initiatives. He served in various leadership positions, including Vice President of Planning, Senior Vice President of Marketing and Commercial, and Executive Vice President and Chief Commercial Officer. St. George was instrumental in shaping JetBlue’s focus city strategy, leading the airline’s entry into partnerships, and overseeing its distinctive brand and product strategy. Before his tenure at JetBlue, he held leadership roles in marketing and network planning at United and US Airways over nearly two decades.
Marty St. George, president, JetBlue said, “I’m energized to be returning to JetBlue at this pivotal time in its history. JetBlue has incredibly passionate people and one of the best brands in the industry. I’m eager to get to work to help drive the business forward for the benefit of our crewmembers, customers, and owners alike.”
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JetBlue’s decision to bring back Marty St. George is seen as a strategic move to leverage his extensive experience and leadership skills in advancing the airline’s goals and navigating the challenges and opportunities in the aviation industry.
Question-Who is the new president of JetBlue?
Answer- Marty St. George.
Question- What will Marty St. George oversee in his new role?
Answer- Commercial functions, marketing, loyalty, network planning, airline partnerships, sales, and revenue management, customer support, enterprise and operational planning, corporate communications, and JetBlue Travel Products (JTP).
Question- Why did JetBlue bring back Marty St. George?
Answer- To leverage his extensive experience and leadership skills in advancing the airline’s goals and navigating the challenges and opportunities in the aviation industry.
Note– MRO Business Today is the Principal Media Partner of the 5th MRO SOUTH ASIA SUMMIT 2024 co-located with the MRO XPO INDIA & AIRCRAFT INTERIORS INDIA 2024 to be held on 27,28 & 29 February 2024 at the Le Méridien New Delhi, India.
