Panasonic Avionics has signed an contract to install the Astrova IFE solution and a suite of digital solutions on Icelandair’s new fleet of Airbus A321neo LR aircraft.
Panasonic Avionics Corporation (Panasonic Avionics), a global leader in in-flight engagement and connectivity (IFEC) solutions, has signed an agreement with the airline in order to install its Astrova in-flight entertainment (IFE) solution and a suite of digital solutions on Icelandair’s new fleet of Airbus A321neo LR aircraft.
Icelandair’s A321neo LR aircraft fleet will have the highly acclaimed Astrova seat-end IFE system from Panasonic Avionics installed, featuring 16-inch monitors in Business Class and 13-inch monitors in Economy. By providing an immersive experience with industry-leading 4K OLED screens that offer industry-leading high definition capabilities along with high-fidelity audio that is accessible via Panasonic Avionics’ Bluetooth technology, Astrova will improve Icelandair’s passenger engagement.
The goal of Marketplace, the turn-key eCommerce experience platform from Panasonic Avionics, is to assist Icelandair in growing its service and ancillary sales initiatives. Incorporating OneMedia’s clever and focused advertising into Astrova’s captivating entertainment experience will help Icelandair boost ancillary income and advertise partnerships and products. OneMedia offers a variety of distinctive targeting options along with user-friendly analytics and campaign management tools.
The 3D integrated moving map application from Panasonic Avionics, called ArcTM, is intended to improve passenger travel by offering high-quality point-of-interest content. With a variety of captivating features, such as real-time flight data, street map views, point of interest details, and world clock time zones, it offers advanced map design.
Andy Masson, Vice President of Product Management at Panasonic Avionics Corporation said, “We are thrilled to be expanding our partnership with Icelandair. By delivering the innovation of Astrova and a range of digital solutions, we are confident that Icelandair will be able to engage more effectively in-flight with its passengers than ever before.”
With the new approach Panasonic Avionics has taken to its IFE operating system (OS), Icelandair will be able to develop and deliver passenger experiences more quickly and frequently. This entails a grouping of common system services and utilities that facilitate increased innovation-to-market velocity, effective maintenance, and quicker delivery. With technology that enables airlines to swiftly develop, test, and implement new applications utilising industry-standard technologies, Panasonic Avionics’ OS powers Astrova and its other IFEC hardware, which has won multiple awards. Together, these products offer clearly defined, reusable capabilities and services. Consequently, Icelandair will have the ability to oversee the deployment of their own applications.
Tómas Ingason, Chief Operating Officer at Icelandair said, “This partnership with Panasonic Avionics brings our passenger experience to the next level. We look forward to enhancing our services with the Astrova seat-end solution and improving our offerings with their advanced digital solutions.”
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Icelandair’s new A321neo LR aircraft will be able to transfer files and content dynamically and quickly thanks to Panasonic Avionics’ ZeroTouch service. Together with real-time access to media, content updates, passenger data software, fleet inventory content, and other resources that will help Icelandair passengers have a relevant and customised experience, it will offer the necessary infrastructure to facilitate effective application-based data movement over cell modem.
