GEE has entered into a global distribution agreement between GEE’s Entertainment in Motion and The QYOU, a leading provider of curated and hosted online short-form content for the Video Everywhere age.
The broad-based deal gives GEE and its affiliated companies access to The QYOU catalog and new production targeting distinct passengers with peppy morning, family afternoon and late-night styled content. The video segments will cover various categories including extreme sports, artist spotlights, dance, beauty, and comedy. Content will be accessible on airline seatback portals and personal entertainment devices enabled by airlines and cruise liners. The agreement grants exclusive and worldwide airline and maritime distribution rights, and non-exclusive distributions rights in other U.S. and Canada non-theatrical markets.
“We’re excited to partner with GEE to deliver world-class digital content to audiences inflight and at sea,” said Curt Marvis, The QYOU’s President and Co-founder. “GEE’s airline and maritime passenger reach coupled with our current viewership will solidify us as the leaders in the Video Everywhere market.”
“The addition of The QYOU is our first agreement for native digital content, which is exploding in popularity,” said Neal Rothman, GEE’s Vice President of Content Distribution. “This new catalog further diversifies the content offered to our customers and allows us to stay ahead of shifting viewership trends.”
