SITA is appointing Frank Jaffé as Senior Vice President of SITA Global Services (SGS), effective 1 June 2026, as the company strengthens the global support network that keeps airlines, airports, governments and travel operators busy.
SITA CEO David Lavorel, “Our strength has never been a one-size-fits-all template stamped across the world. It’s experts who understand how your operation actually runs, backed by the tools and automation to act before a problem ever reaches a passenger. We bring that local understanding wherever you operate, and it’s what our customers have always valued. Frank will make it stronger still.”
He brings more than 25 years of international experience in global services, engineering and operations. Before joining SITA, he served as Chief Operating Officer at Odigo, leading a multi-site services organization and driving service strategy, operational performance and customer satisfaction in collaboration with product and engineering teams.
Earlier at Amadeus, he led Global Delivery Services as Vice President, managing a team of more than 900 professionals across 55 locations while improving efficiency and service quality. His career also spans engineering leadership, cloud and SaaS transformation, and large-scale international change programs.
Jaffé highlights, “Technology only matters when it keeps running, and that takes more than good software. It takes skilled people, supported by centralized, AI–powered operations, working both on the ground and behind the scenes, ready to act before a problem ever reaches a passenger. That’s the heart of managed services: resilience customers can count on, on an ordinary Tuesday and on the busiest day of the year. SITA Global Services delivers that across 300+ airports in more than 100 countries.”
