With a flat fee, FBOs should see margins increase with MRO Insider.
MRO Insider announces the addition of six FBOs to the platforms’ latest feature, bringing the total number of FBOs to 14 since going live in the fall.
Andy Nixon, President of MRO Insider said, “FBOs have suffered for years with current fuel programs that force guaranteed rates, leading to margins being cut. We incorporated this feature allowing the FBO to lower customer acquisition costs by submitting a quote based on real-time supply and demand for services while only paying a $25 admin fee.”
FBOs are notified through e-mail and mobile push notifications that operators are searching for fuel, hangar space, lavatory service, transportation, and more within the app.
Andy further added, “To streamline alternatives for the operator, the app request pings all FBOs on our network within 100 nm of the destination. This allows FBOs to get in front of and possibly move the business to their ramp. It also gives the operator a road map to the best services for that particular trip.”
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The FBO responds within the app directly to the operator. Pricing, customer reviews, and other pertinent details are included in the FBO. The average response time through the MRO Insider platform is less than 10 minutes, which may include a quote or a message from the FBO. No initial fee is charged for the FBO to sign up. Service also includes logo and location(s) on MRO Insider’s live map feature. The company has a goal of surpassing 100 FBOs in 2022, which may include international locations as well.
