Finnair is appointing Jussi Siitonen as the CFO, effective November 1, 2026, following the resignation of current CFO Pia Aaltonen-Forsell, who is leaving the airline to join another employer.
“I warmly thank Pia for her short but distinguished time at Finnair and wish her the best of success also in future,” says Finnair’s CEO Turkka Kuusisto. He further says, “At the same time, I warmly welcome Jussi to Finnair. Jussi has long and diverse experience in consumer business and complements Finnair’s strong management team in an excellent way. We have high ambitions and are implementing our strategy at full speed. Through his role on Finnair’s Board, Jussi has a thorough understanding of our strategy and industry, which creates a strong foundation for rapid value creation in the key role of CFO.”
Siitonen previously served as CFO and Deputy CEO of Fiskars Group. He has also been a member of Finnair’s Board of Directors since 2024 and resigned from the board on July 24, 2026, ahead of assuming his new executive role.
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Jussi Siitonen said, “Finnair has connected Finland to the world for over a century with its comprehensive network, and the company has a truly international team. Through my work on Finnair’s Board, I know the standard it sets for itself. My job as the CFO is to ensure the financial foundation matches that standard”.
The leadership transition comes as Finnair continues implementing its growth strategy and strengthening its executive management team.
