AirJapan is set to deploy Bluebox’s onboard retail and in-flight entertainment (IFE) modules i.e. Blueview across its widebody fleet, showcasing the adaptability of the Blueview platform.
Bluebox, a leading provider of digital passenger services, has announced a dynamic application of its Blueview platform for AirJapan, a new airline brand under ANA HOLDINGS INC. AirJapan is set to deploy Bluebox’s onboard retail and in-flight entertainment (IFE) modules across its widebody fleet, showcasing the adaptability of the Blueview platform. AirJapan, slated to commence operations in February 2024, aims to serve medium-haul markets in Asia and provide passengers with a unique and thoughtful flying experience. Bluebox’s innovative solutions align well with AirJapan’s “Fly Thoughtful” concept, offering passengers convenient onboard services that enhance their journey.
The Blueview onboard retail solution empowers passengers to utilize their personal devices for ordering items from AirJapan’s food and beverage menu as well as its retail catalogue. Leveraging the Bluebox Wow portable wireless system, Blueview also facilitates an immersive IFE experience. Passengers can seamlessly stream content tailored to the markets served by AirJapan directly onto their own devices.
“Our focus since we launched our new brand has been our concept of ‘Fly Thoughtful’ and this new service offers our passengers the freedom to make purchases when they wish from the convenience of their own seats and the familiarity of their own devices,” said Hideki Mineguchi, President, Air Japan. “It is another new service we have added to our product since our brand launch that embodies our innovative spirit and will ensure that once we start flying, our passengers have an outstanding experience of flying with us,” he further added.
Blueview, a recipient of the 2023 PAX Tech Readership Award for Technology, offers a comprehensive software platform encompassing a browser-based portal for passengers to access a range of digital services onboard. This includes features like onboard retail and in-flight entertainment, all supported by secure content delivery, third-party app integration, content management, and analytics. Blueview presents an integrated ecosystem that enables airlines to engage and entertain passengers while generating ancillary revenue.
“We are so pleased we are supporting AirJapan provide guests order-to-seat and IFE services on Blueview – both empowering and entertaining passengers on board,” said Kevin Clark, CEO, Bluebox. “We are committed to providing the most flexible solution on the market with the many benefits of a digital in-flight experience for passengers in any cabin and operators of any business model and route network,” he further added.
The Bluebox Wow system serves as a conduit for delivering Blueview’s digital services to passenger devices, offering a quick and cost-effective solution for airlines. This compact, award-winning hardware can be easily deployed in overhead lockers, accommodating a scalable setup to meet varying airline requirements. Bluebox Wow is available in both portable battery-operated and certified configurations, presenting airlines with versatile options to enhance the passenger experience.
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The collaboration between Bluebox and AirJapan highlights the evolution of in-flight services, where digital platforms like Blueview play a pivotal role in delivering tailored and engaging experiences to passengers. As AirJapan prepares to take to the skies, the integration of Bluebox’s innovative solutions is set to provide passengers with a seamless blend of convenience and entertainment throughout their journey.
