Air India Express unveiled a Boeing 737-8 jet with a modern look, bold, bright colors, and updated livery, the airline is inviting passengers to “Fly As You Are” promoting Indian aviation.
Air India Express and AirAsia India, both subsidiaries of the Tata-owned Air India, have unveiled a shared, refreshed branding on a new Boeing 737-8 aircraft. With a modern look, bold, bright colors, and updated aircraft livery, the airline is inviting passengers to “Fly As You Are.” This announcement signals the airline’s intent to set itself apart by fostering meaningful connections between places, people, and cultures, providing frictionless and digitally-enabled travel experiences with top-tier value, and delivering service with a unique sense of Indian warmth.
The official unveiling ceremony featured Campbell Wilson, Chairman of Air India Express, and Aloke Singh, Managing Director of Air India Express, inaugurating the refreshed brand identity, logo, and the aircraft livery on the first brand-new Boeing 737-8, the latest addition to the airline’s rapidly growing fleet of 58 aircraft.
Campbell Wilson, Chairman, Air India Express said, “With the merger of Air India Express and AirAsia India now in the final stages, we are also seeing the transformation of the aviation landscape. We are proud to present the new brand of Air India Express, a vitally important part of the new Air India Group, charged with providing the best value, accessibility, and domestic and regional connectivity to every Indian, and to become the airline of a new generation. The broader ambition of these efforts is to better connect India and Indians, to each other and to the world.”
The airline’s new visual identity features an energetic and premium color palette of Express Orange and Express Turquoise, with Express Tangerine and Express Ice Blue as secondary colors. Express Orange symbolizes Air India Express’s brand values of enthusiasm and agility while reflecting the positioning of quintessential Indian warmth. Express Turquoise embodies the brand personality traits of style with a contemporary premium sensibility and a digital-first approach.
Aloke Singh, Managing Director, Air India Express said, “The integrated Air India Express-AirAsia India entity will operate as Air India Express, with a modern, refreshed branding, positioned as ‘New India’s Smart Connector.’ The rebranding marks a new phase in our ambitious growth and transformation journey, starting with the induction of modern, fuel-efficient Boeing 737-8 aircraft. With 50 aircraft set to be inducted into the fleet over the next 15 months, we will double in size in a short span of time. Over the course of the next 5 years, we aim to grow to a fleet of about 170 narrow-body aircraft, with a network spanning domestic India and short-haul international markets. Continuing our unique tradition, the aircraft livery will feature a variable tailfin design inspired by the rich art and crafts heritage of the country, themed as ‘The patterns of India.'”
During the launch of the new brand identity, Air India Express also introduced its new signature sonic identity, a vibrant melody capturing the essence of a progressive New India filled with aspirations, optimism, and confidence. Air India Express’s distinctive musical logo conveys a harmonious welcome to the sounds of New India, evoking the Rasas of Karuna, Adbutha, and Veera.
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The livery of the first new Boeing 737-8 aircraft showcased at the launch is inspired by the Bandhani textile design. Upcoming aircraft to be inducted will feature designs inspired by other traditional patterns, such as Ajrakh, Patola, Kanjeevaram, Kalamkari, showcasing India’s artistic diversity. The airline’s ‘Patterns of India’ theme encapsulates the spirit of the nation, sharing its stories through a visual journey. This reaffirms the brand’s position and its commitment to delivering aspirational travel experiences leveraging technology, accessibility, clever design, and an unmistakable sense of Indian hospitality.
