Initially, Aeroflyer will deploy IFE using Bluebox’s battery-powered Bluebox Wow hardware.
Aeroflyer has selected Bluebox Aviation Systems to provide wireless streaming services across its fleet of Boeing 737 aircraft. Initially, Aeroflyer will deploy Bluebox’s digital platform on its first two aircraft using Bluebox’s battery-powered Bluebox Wow hardware. The airline will then migrate to the aircraft-powered version of Bluebox Wow as they expand their fleet.
Aeroflyer is a new charter airline based out of Kelowna, British Columbia, and provides passenger charter services across North America.
Brad Schroeder, Manager, Engineering said, “Launching a new airline on the back of the most challenging times our sector has endured, meant we had to come away from the gate with the most compelling offering available. With more passengers today expecting some kind of digital service on board, it was a case of W-IFE being a ‘must have’. Just as we work with our airline and corporate charter customers to deliver excellence, we know how important it is to have partners who excel in what they do, and are flexible and supportive. Throughout the pandemic, Bluebox has helped us to configure a digital platform on a hardware configuration that will suit our needs as a charter airline as it grows, with the variety of purposes required for an IFE system offering today.”
The Bluebox system will offer movies, TV programs, and a moving map to Aeroflyer’s charter customers – workers flying to Canadian oil fields, sports teams, and other corporate clients; and can be adapted to align with airline customers chartering Aeroflyer aircraft to supplement their fleet.
Speaking about securing another Canadian airline customer, Bluebox CEO Kevin Clark said: “These are exciting times as we come out of the pandemic with our existing customers returning to and enhancing their Bluebox deployments, and new airlines like Aeroflyer entrusting us in introducing a flexible and powerful digital platform to deliver a rich inflight experience from service launch.”
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Bluebox’s digital engagement platform provides digital services and content streamed to passenger devices in any aircraft cabin. These include revenue-generating services such as onboard retail – including touch-free payments, advertising, and more traditional in-flight entertainment, including a wide range of film, TV, audio, games, and reading material. Bluebox Wow is a discrete, lunchbox-sized unit, typically stowed securely in overhead bins, which creates the captive Wi-Fi network on board and delivers the digital services directly to passenger phones, tablets, and laptops.
