Adobe and Panasonic Avionics will bring together their respective capabilities to drive airline loyalty (NPS), ancillary revenue, and operational efficiencies.
Panasonic Avionics has joined forces with Adobe to advance the next generation of In-Flight Entertainment and Connectivity (IFEC) through enhanced content delivery, data collection & activation, journey orchestration, and experience intelligence services. Adobe and Panasonic Avionics will bring together their respective capabilities to drive airline loyalty (NPS), ancillary revenue, and operational efficiencies.
Panasonic Avionics will integrate Adobe Experience Cloud’s content delivery, data, journey orchestration, and experience intelligence capabilities into its onboard IFEC systems to ease content distribution for in-flight services while generating and activating data from passengers real-time onboard services, transactions, and in-trip experiences.
Airlines will gain behavioral insights from customers’ IFEC interactions to accelerate service and enhance loyalty while connecting the in-flight experience throughout each passenger’s journey. The capability will include Panasonic Avionics’ recently introduced modular interactive capability, which will enable the ability to leverage existing airline digital assets and workflows and harmonize digital initiatives across all airline channels – web, mobile, and IFEC.
The new partnership transforms this process by offering pre-integrated functionality, using new and existing airline web and mobile assets, that can be deployed quickly and securely into IFEC services. Airlines will benefit from data updates in real-time and, by utilizing AI-driven insights, can deliver and activate the right passenger experience across every channel.
Andrew Mohr, Vice President, Digital Solutions of Panasonic Avionics, said, “The cabin experience offers the enormous untapped potential to deliver new value to airlines and their passengers through IFEC. We are delighted to provide this latest evolution in the digital onboard experience. Pre-integrating Adobe’s services will provide valuable and insightful data to airlines so they can further improve the in-flight experience for their customers.”
Julie Hoffmann, Global Head of Industry Strategy for Travel at Adobe, said, “At Adobe, we help travel brands to personalize and scale digital experiences. Working with Panasonic Avionics, Adobe Experience Cloud transforms all airline passenger data to create actionable customer profiles, whilst ensuring privacy is respected and data is securely stored. Together with Panasonic Avionics, we are unlocking the value of data for airline teams, accelerating personalized experiences and services in-flight, that passengers now expect.”
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Personalization and targeted services have long defined the value of web and mobile experiences and have been hailed as the next frontier in IFEC to accelerate the customer experience. Panasonic Avionics and Adobe share the vision that airlines can drive more value out of IFEC by using data-driven services to drive new revenue opportunities and increase airline NPS through service recovery.
