Vista is being launched on Bluebox’s Blueview digital services platform and delivered through the Bluebox Wow wireless network system.
Air India anticipates meeting the “Evolving needs of modern travelers” with the introduction of ‘Vista’ a wireless inflight entertainment (IFE) service that will provide customers with uninterrupted entertainment until the retrofit. Vista will be available on wide-body aircraft as well as on narrow-body aircraft.
Vista features include a live map display for flight tracking. Available on iOS, Android, Windows, and macOS devices, it ensures travelers can easily access and engage with new in-flight entertainment content.
Vista, powered by the award-winning digital services provider Bluebox, is being launched on Bluebox’s Blueview digital services platform and delivered through the Bluebox Wow wireless network system.
Rajesh Dogra, Chief Customer Experience Officer, Air India, said, “At Air India, we are continuously striving to anticipate and meet the evolving needs of our modern travelers. We are pleased to introduce Vista, a new feature for our customers. It allows seamless integration of personal devices, enhancing the overall travel experience for our customers.”
Vista will be available across the widebody fleet, except for the newly inducted B777 and A350 aircraft. Air India’s extensive content library offers over 950 hours of entertainment, including classic melodies, award-winning films, acclaimed series, and children’s content, with options regularly updated.
Kevin Birchmore, VP of Global Sales, Bluebox. said, “We are excited to partner with Air India. Together, we aim to set new standards for a customized customer experience and uninterrupted enjoyment that reflects both Air India’s commitment to excellence and our commitment to engaging and entertaining customers on board.”
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Blueview is a cutting-edge software platform that offers a browser-based portal for passengers to access onboard retail, in-flight entertainment, and moving maps. It supports secure payments, content delivery, third-party app integration, and analytics, helping airlines engage passengers and generate ancillary revenue.
